Welcome to Heartland Equipment

Heartland Equipment of East Arkansas is a retailer of farm equipment, construction equipment, and land leveling equipment. In addition, we also service farm equipment, construction equipment, and agricultural scrapers.

The abundance of irrigated, fertile, level lands of East Arkansas gave us the name. The northern heartland should be so fortunate. Heartland is a locally owned company with dealerships in Jonesboro, Marked Tree, Weiner, West Memphis, and Wynne along with a customer base expanding beyond 15 states. A reputation for quality and service maintains this base. Our core business comes from farmers, contractors, and consumers who buy one piece at a time and keep coming back for the things for which we are known: Service, Value, and Selection.


"We are not known by ONE brand, rather a selection of quality, dependable products that cover many needs"

Case IH - full line ag products
Case - full line construction products
Reynolds - pull scrapers & land leveling equipment
Ashland - pull scrapers & land leveling equipment
Great Plains - field equipment
W & & Manufacturing - tillage & specialty equipment
Monosem - planters
Navistar - truck parts & service
Parts & Service - major brand heavy trucks
Outback - GPS guidance systems
Bush Hog
Other shortline brands


Look at our people, the facilities (especially inside the shops), the vehicles, and tools, and it is easy to see why the manufacturers send new dealers to our model stores before setting up new dealerships. Heartland represents products with a heritage dating back to 1840 and new products that fill special needs. We are the survivor of many mergers, buyouts, and operations that did not survive. Our products change, but our key people are the same. Most of our customers have been dealing with the same managers and department managers for over 25 years.